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  1. Research Article Research Article Research & Resources
  2. News Article News Article Research & Resources

    Agreement on American Spirit cigarettes fails to protect public from misleading claims

    An agreement permits American Spirit to use deceptive health-related claims that contribute to the misperception that their product is less dangerous.

  3. News Article News Article Research & Resources

    Quitting vaping in 2024: Top tips and resources

    There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

  4. News Article News Article Research & Resources

    Meet the North Carolina Rep. taking on tobacco on the industry’s home turf

    Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.

  5. News Article News Article Research & Resources

    How colleges can help their students quit vaping

    As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.

  6. News Article News Article Research & Resources

    3 ways tobacco use impacts your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  7. Our Team

    Steve Oyer

    Steve Oyer is a seasoned Investment Executive with over 40 years of business and investment experience.

  8. Our Team

    Josh Stein

    Josh Stein became North Carolina’s 50th attorney general on Jan.

  9. Our Team

    Janet Mills

    Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

  10. News Article News Article Research & Resources

    Opioid dependence can happen after just 5 days

    Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

  11. Page

    Master Settlement Agreement

    The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

  12. News Article News Article Research & Resources

    Cigarette smoking has declined among 18-24 year olds but some disparities are cause for concern

    Smoking is on the decline among 18-24 year olds, however, smoking is increasingly a function of who you are, where you live, your income & your sexual pr