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Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales
The study authors caution that pouch-related content on youth-centric social media platforms could lead to increased uptake among youth
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Truth Initiative applauds FDA, DOJ for filing for permanent injunctions against six illegal e-cigarette manufacturers
We applaud the FDA and DOJ for filing suits, for the first time, to bar six e-cigarette manufacturers from continuing to sell their products, which have been
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Truth Initiative Names Initiative as Media Agency of Record
Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has
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Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables
The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev
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As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
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Quitting Tobacco: Facts and Stats
Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.
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Industry influencer: how tobacco content is infiltrating social media
Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.
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Health groups file suit to expedite FDA review of e-cigarettes, cigars
The lawsuit asserts that a delay in product reviews violates the law and has kept kid-friendly tobacco products on the market for years.
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Which social media sites do young adults use?
The rapidly changing social media landscape highlights the need for public health messages to adapt to new sites and new ways of delivering content via socia
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Vaping content on Instagram violates federal regulations and social media platform policies
Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.
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E-cigarette users look to social media to circumvent flavored e-cigarette restrictions
New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo
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Smoking in Movies: 2020
Tobacco imagery in youth-rated movies still exists.
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