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  1. News Article News Article Research & Resources

    Tobacco use in these 12 U.S. states is on par with a number of developing countries. Why?

    Tobacco use in a group of 12 states looks more like some of the most tobacco-affected countries in the world than the rest of the U.S.

  2. News Article News Article Research & Resources

    2021 class of truth Ambassadors launch community projects

    Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Illinois 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Illinois.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Maine 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Maine.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Jersey 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Jersey.

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Pennsylvania 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Pennsylvania.

  7. Research Article Research Article Research & Resources

    How would smokers respond to cigarettes with less nicotine?

    62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

  8. News Article News Article Research & Resources

    5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic

    Using the company’s own testimony and documents, the hearings provided startling evidence of JUUL’s use of Big Tobacco’s tactics to target young people.

  9. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

  10. News Article News Article Research & Resources

    What can streaming services do about exposing youth to on-screen smoking?

    Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in California 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in California.

  12. News Article News Article Research & Resources

    Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

    Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers