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#STOPPROFILING: Tobacco is a social justice issue
The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<
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10 popular shows with the most smoking
Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being
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Research and evaluation
Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.
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Tobacco and cancer: What are the survival rates?
Nearly 30 percent of cancer deaths in the United States can be attributed to tobacco use, according to a new report.
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Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths
Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.
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truth Ambassadors combat nicotine use through mental health and self-care efforts
Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.
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Study explores characteristics of tobacco and e-cigarette online advertisements
A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.
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Read this before trying to quit smoking ‘cold turkey’
Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec
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Prescription Drug Safety
To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ
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What is JUUL?
JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.
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Why American Spirit cigarettes could be especially dangerous
New research shows that cigarette pack design elements and descriptors continue to influence smokers.
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Examining JUUL’s role in the youth e-cigarette epidemic
Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and
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