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  1. New leadership announced for the Schroeder Institute for Tobacco Research And Policy Studies

    truth Initiative®, America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past, today announced the promotion

  2. New research underscores need for FDA take action on misleading packaging

    Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

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    Research and evaluation

    ​Truth is nothing without facts and data. That’s why each of our initiatives is is backed by rigorous research and scientific analysis. By investigating the issues around tobacco use — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

  4. News Article News Article Research & Resources

    New research affirms need for FDA to regulate online e-cigarette ads

    Teens most drawn to e-cigarettes by online ads

  5. Research Article Research Article Research & Resources

    Research funded to study the appeal of menthol and smoking by people with HIV

    Research funded to study the appeal … ArticleTraditional tobacco products Menthol schroeder institute … Univeristy on menthol cigarette use patterns and attitudes and …

  6. Research Article Research Article Research & Resources

    Research shows need for FDA action on American Spirit's misleading cigarette packaging

    Research shows need for FDA action on … research released by Nicotine and Tobacco Research and conducted by … Spirit, determining that their use of “Natural” and “Additive Free” …

  7. Research Article Research Article Research & Resources

    Three ways to improve research on social support in smoking interventions

    … Three ways to improve research on social support in smoking … at the Schroeder Institute® for Tobacco Research and Policy Studies … have a deep understanding of the users that make up an online …

  8. Research Article Research Article Research & Resources

    How humor can boost response rates in online survey research

    … response rates in online survey research Research ArticleTobacco … Campaigns our work youth / young adults Incorporating humor … studying the trajectory of tobacco use, who did not respond to a …

  9. Research Article Research Article Research & Resources

    New research sheds light on who smokes menthol cigarettes

    … New research sheds light on who smokes … ArticleTraditional tobacco products Menthol flavors youth / … similar pattern emerged with other flavored tobacco products, including  …

  10. News Article News Article Research & Resources

    Where we stand: Invest in research on sub-populations

    Tobacco is not an equal opportunity destroyer.

  11. New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

    A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.

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