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  1. Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

    Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

  2. Report Report Research & Resources

    Smoking in Films: 2022

    The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco

  3. Quit vaping study

    Check to see if you’re eligible to participate in a clinical trial evaluating a new quit vaping program developed by Truth Initiative.

  4. Page

    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about smoking, vaping, nicotine and the commercial tobacco industry, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use, and joins forces with collaborators committed to making tobacco use and nicotine addiction a thing of the past. In short: we seek, speak, and spread the truth about tobacco smoking, vaping and nicotine.

  5. Report Report Research & Resources

    Industry influencer: how tobacco content is infiltrating social media

    Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

  6. Fact Sheet Fact Sheet Research & Resources

    The link between cannabis and tobacco

    This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel

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    Conflict of Interest

    Truth Initiative policy

  8. Report Report Research & Resources

    Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap

    Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.

  9. Research Article Research Article Research & Resources
  10. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  11. Report Report Research & Resources

    While you were streaming: Smoking on demand

    A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

  12. Report Report Research & Resources

    The truth about opioids

    The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the c