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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 108 of 113 Search Results

  1. Press Release Press
    Exploitation

    truth asks if it is just business or is it exploitation

    A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.

    Aug. 24, 2017
  2. News Article News Article Research & Resources

    Action needed: Strong tobacco 21 policies

    There’s been strong public support for tobacco 21 policies, but new developments risk seriously undermining the full impact of these measures.

    Apr. 22, 2019
    Tobacco prevention efforts
    Tobacco Control Policies
  3. Report Report Research & Resources
    streaming tablet

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

    Mar. 16, 2018
    Tobacco in pop culture
    Movies TV
  4. News Article News Article Research & Resources
    Zoomed in picture of someone vaping

    How Big Tobacco is trying to makeover its image and protect its bottom line at the expense of public health

    As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive publicity effort to convince people it has turned over a new

    Dec. 20, 2019
    Tobacco Industry Marketing
    Advertising Marketing
  5. News Article News Article Research & Resources
    Menthol packs

    5 strategies for passing local laws against flavored tobacco

    A new Truth Initiative® report summarizes interviews with public health officials to uncover what it takes to takes to pass policies restricting flavored tob

    Dec. 05, 2017
    Tobacco prevention efforts
    Tobacco Control Policies
  6. Report Report Research & Resources

    Tobacco Nation: An ongoing crisis

    Examining the health and policy disparities of U.S. states with the highest smoking rates.

    Jun. 06, 2019
    Smoking by Region
    Geographic Disparity
  7. News Article News Article Research & Resources
    concert

    Why is smoking still being glamorized in media and pop culture?

    Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.

    Jun. 13, 2018
    Tobacco in pop culture
    Movies TV
  8. News Article News Article Research & Resources
    a vuse solo e-cigarette

    4 key factors the FDA must consider during its first e-cigarette review

    Reynolds American, Inc. announced Oct.

    Oct. 23, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping IQOS
  9. News Article News Article Research & Resources
    Parent helping teen quit vaping

    How to help your child quit vaping

    If you’re a parent trying to help a child quit using JUUL or other e-cigarette, here are some tips for how to start from the experts behind the evidence-base

    Jan. 17, 2020
    Quitting smoking / vaping
    Tools
  10. News Article News Article Research & Resources
    Woman Watching TV

    Action needed: Tobacco in pop culture

    Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m

    Jul. 11, 2019
    Tobacco in pop culture
    Movies TV Video Games
  11. Report Report Research & Resources
    teens working

    Seeing through Big Tobacco’s Spin

    Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

    Dec. 15, 2020
    Tobacco Industry Marketing
    Advertising Marketing
  12. Report Report Research & Resources
    cigarettes and money

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.

    Jan. 15, 2019
    Tobacco prevention efforts
    Tax