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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 48 of 113 Search Results

  1. Research Article Research Article Research & Resources
    at risk youth

    Tobacco product displays shape teens' risk of future cigarette use

    The RAND Corporation studied teen smoking attitudes in a replica of a convenience store to test whether limiting displays of cigarettes and other tobacco pro

    Nov. 25, 2015
    Tobacco Industry Marketing
    Retail
  2. Report Report Research & Resources

    Action needed: Tobacco and pharmacies

    Given the association between exposure to point-of-sale tobacco marketing and initiation and progression of tobacco use among youth and young adults, state a

    Mar. 18, 2019
    Tobacco Industry Marketing
    Retail
  3. Our Team
    Headshot of Nicole Dorrler

    Nicole Dorrler

    Nicole Dorrler leads a 20-person team that produces the award-winning truth youth smoking and vaping prevention campaign, as well as the

  4. News Article News Article Research & Resources
    video games

    Some video games glamorize smoking so much that cigarettes can help players win

    At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.

    Dec. 11, 2018
    Tobacco in pop culture
    Video Games
  5. Press Release Press
    This is Quitting

    First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit

    Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.

    Sep. 17, 2020
  6. News Article News Article Research & Resources

    Truth Initiative names veteran health policy advocate to lead community and youth engagement

    Truth Initiative brought on Amy Taylor to lead its community-level engagement and youth activism programs.

    Apr. 11, 2016
    Tobacco prevention efforts
    Youth Activism
  7. News Article News Article Research & Resources

    NAACP delegates endorse push to say no to menthols

    NAACP adopted a resolution supporting efforts at the state and local level to restrict the sale of menthol cigarettes and other flavored tobacco products

    Jul. 21, 2016
    Targeted Communities
    Racial/Ethnic Minorities
  8. Page

    Join Our Team

    At Truth Initiative, our programs make a difference that save lives and our people bring our programs to life. If you're searching for a fulfilling career and striving to make an impact in the world, whether you're an experienced leader in your field or at the start of your career, take a moment to review our open positions and consider joining our team.

  9. Press Release Press
    Image of the influencers from the Quit Together campaign

    First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

    truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

    Jan. 26, 2021
  10. News Article News Article Research & Resources
    Victoria from Quit Together campaign waking up

    Most young e-cigarette users say they want to quit vaping in 2021

    According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.

    Jan. 27, 2021
    Quitting smoking / vaping
    Tools
  11. Report Report Research & Resources
    IQOS on orange dots background

    IQOS in the U.S.

    IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.

    Sep. 15, 2020
    Emerging Tobacco Products
    IQOS
  12. News Article News Article Research & Resources
    Girl vaping with big cloud

    Vaping multiplies risk of COVID-19 in teens and young adults

    Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.

    Aug. 11, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping