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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 113 Search Results

  1. Fact Sheet Fact Sheet Research & Resources
    cigarette and leaf

    Tobacco and the environment

    Tobacco doesn’t just negatively impact the health of individuals, it also endangers the health of the environment.

    Mar. 08, 2021
    Harmful Effects of Tobacco
    Environment
  2. Fact Sheet Fact Sheet Research & Resources
    E-cigarettes black and white

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

    Apr. 02, 2021
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors IQOS JUUL
  3. Research Article Research Article Research & Resources
    twitter mentol

    How Twitter can help de-normalize menthol cigarettes

    Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

    May. 15, 2017
    Tobacco in pop culture
    Social Media
  4. News Article News Article Research & Resources
    cigars

    Where we stand: Youth marijuana use

    … intervention Truth Initiative’s position reflects concerns raised by … dependence problems.  Our position also reflects concerns that … the references that support our position, please download the PDF …

    Dec. 14, 2015
    Substance Use
    Marijuana
  5. News Article News Article Research & Resources

    Helping people with HIV/AIDS quit smoking

    Smoking cigarettes is dangerous for everyone, but for people with HIV, it puts them at a higher risk of the negative health effects of tobacco use and HIV-re

    Dec. 01, 2016
    Quitting smoking / vaping
    Tools
  6. News Article News Article Research & Resources
    Menthol packs

    #NoMentholMonday: Why menthol is a social justice issue

    The marketing of menthol cigarettes toward African Americans is a social justice issue.

    Feb. 15, 2016
    Traditional tobacco products
    Menthol
  7. News Article News Article Research & Resources
    Title screen from vaping vs immune system ad

    Fewer than half of young people aware of connection between vaping and COVID-19 risk

    The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

    Aug. 31, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  8. News Article News Article Research & Resources
    e-ci marketing lips

    E-cigarettes as accessories: How vaping companies market products as stylish

    The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

    Feb. 13, 2019
    Tobacco Industry Marketing
    Advertising Marketing
  9. News Article News Article Research & Resources
    Girl viewing the vaping curriculum page on a laptop

    A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va

    Dec. 10, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. Press Release Press
    at risk youth

    FDA must stop sales of all flavored products and restrict marketing and sales to protect kids

    It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t

    Nov. 09, 2018
  11. Report Report Research & Resources

    Pharmacists and customers agree: Tobacco does not belong in pharmacies

    Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco — a product that kills 1,300 people every day.

    Apr. 04, 2019
    Tobacco Industry Marketing
    Retail
  12. News Article News Article Research & Resources
    teens working

    Smoking in movies directly influences youth smoking rates

    As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

    Aug. 26, 2015
    Tobacco in pop culture
    Movies