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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 482 Search Results

  1. Press Release Press
    teen

    Monitoring the future reveals good and bad news underscoring need for education and regulation

    … the future reveals good and bad news underscoring need for education … they are as equally harmful as cigarettes. As it pertains to the …  indicate that 99 percent of e-cigarette products sold at …

    Dec. 14, 2017
  2. Press Release Press
    fake news

    Philip Morris announcement to spend nearly $1 billion to end smoking sounds like fake news

    … to end smoking sounds like fake news Press Release Philip Morris … health, educators, researchers and advocates around the world who … the world’s foremost seller of cigarettes, truly sounds like fake …

    Oct. 02, 2017
  3. News Article News Article Research & Resources
    Zyn and Zyn Pouches

    What is Zyn and what are oral nicotine pouches?

    … what are oral nicotine pouches? News ArticleEmerging Tobacco Products Flavors Zyn As youth e-cigarette use remains a public … troubling because, as pod-based e-cigarettes like JUUL face federal …

    May. 23, 2023
    Emerging Tobacco Products
    Flavors
  4. Report Report Research & Resources
    Watching JUUL content on YouTube on the phone

    JUUL on YouTube

    … in both the sales of the popular e-cigarette and the rates of youth … by established sources like news channels, which shared more … social media to promote smoking E-cigarettes: Facts, stats and …

    Apr. 24, 2020
    Tobacco in pop culture
    Social Media
  5. News Article News Article Research & Resources
    welcome to our tobacco free campus finish flavors

    18 more colleges and universities pledge to go tobacco/vape-free

    Eighteen colleges and universities are working toward adopting a 100% tobacco/vape-free campus policy.

    Apr. 21, 2023
    Tobacco prevention efforts
    Smoke-Free Places
  6. News Article News Article Research & Resources
    Young adult sitting alone on a beach

    3 myths about mental health and quitting nicotine

    … health and quitting nicotine News ArticleEmerging Tobacco Products E-cigarettes / Vaping The tobacco …

    May. 12, 2023
    Emerging Tobacco Products
    E-cigarettes / Vaping
  7. News Article News Article Research & Resources

    Drop in smoking rate proves public education and smart public policy works

    The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

    May. 24, 2016
    Tobacco prevention efforts
    Educational Campaigns Tobacco Control Policies
  8. Our Team
    Amanda Graham Headshot

    Amanda L. Graham

    … team that develops, evaluates, and markets digital products for … media outlets including NBC News, WIRED, Kaiser Health News, California Healthline, American …

  9. Press Release Press
    tobacco 21 social

    Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

    … outlets to shift public perception and makeover its image despite … in America’s most prestigious news outlets to rehabilitate its poor … and public transit advertising of cigarettes; and prohibited event …

    May. 16, 2022
  10. News Article News Article Research & Resources
    Stacked Elf bar JUUL vuse puff bar breeze and hyde vapes

    More e-cigarettes are entering the market, with increasingly high concentrations of nicotine

    Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingl

    May. 05, 2023
    Emerging Tobacco Products
    E-cigarettes / Vaping
  11. News Article News Article Research & Resources

    What the Oscars tell us about smoking in the movies in 2017

    … smoking in the movies in 2017 News ArticleTobacco in pop culture … entertainment initiation industry and influences Of the 2017 … For example, the industry supplied cigarettes to PG- and G-rated movies …

    Feb. 28, 2017
    Tobacco in pop culture
    Movies
  12. News Article News Article Research & Resources

    Nearly 1 in 5 youth say they have seen JUUL used in school

    … they have seen JUUL used in school News ArticleEmerging Tobacco Products E-cigarettes / Vaping JUUL e-cigarettes …

    May. 23, 2018
    Emerging Tobacco Products
    E-cigarettes / Vaping JUUL