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  1. Monitoring the future reveals good and bad news underscoring need for education and regulation

    New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

  2. Philip Morris announcement to spend nearly $1 billion to end smoking sounds like fake news

    The tobacco industry creating a foundation to end smoking is an affront to public health advocates who have been working tirelessly to end the tobacco use ep

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  4. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

  5. Report Report Research & Resources

    Industry influencer: how tobacco content is infiltrating social media

    Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

  6. Fact Sheet Fact Sheet Research & Resources

    Smokeless tobacco: Facts, stats, and regulations

    To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.

  7. Report Report Research & Resources

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

  8. Report Report Research & Resources

    Tobacco Nation: An ongoing crisis

    Examining the health and policy disparities of U.S. states with the highest smoking rates.

  9. News Article News Article Research & Resources

    4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

    If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.

  10. News Article News Article Research & Resources

    Drop in smoking rate proves public education and smart public policy works

    The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

  11. Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

    Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

  12. News Article News Article Research & Resources

    What the Oscars tell us about smoking in the movies in 2017

    Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.