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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 3 of 3 Search Results

  1. Research Article Research Article Research & Resources
    JUUL neon sign

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    … for the digital age via social media and other youth-friendly …

    Jan. 22, 2020
    Emerging Tobacco Products
    JUUL
  2. Press Release Press
    at risk youth

    New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

    … for the digital age via social media and other youth-friendly …

    Jan. 21, 2020
  3. Report Report Research & Resources
    JUUL Pod E-cigarette liter

    A toxic, plastic problem: E-cigarette waste and the environment

    With a 399.73% increase in retail e-cigarette sales from 2015 through 2020, the environmental consequences of e-cigarette waste are enormous.

    Mar. 08, 2021
    Harmful Effects of Tobacco
    Environment