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Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds

The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%

Youth vaping declines during pandemic as young people report less retail and social access to products

Vaping among young people dropped amid the COVID-19 pandemic as young people reported less retail and social access to e-cigarettes, according to new Truth I

FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product

Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to

6 important things to know about IQOS, the new heated cigarette product

The FDA decided in April that Philip Morris International can now begin marketing and selling a heat-not-burn device called IQOS, the first product of its ki

Some video games glamorize smoking so much that cigarettes can help players win

At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.

Health groups file suit to expedite FDA review of e-cigarettes, cigars

The lawsuit asserts that a delay in product reviews violates the law and has kept kid-friendly tobacco products on the market for years.

Purpose and principles on addressing the opioid crisis

Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue

Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between

Why the FDA needs to regulate e-cigarettes now

As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.

truth asks if it is just business or is it exploitation

A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.

How the tobacco industry’s new products could be leading to more nicotine addiction

Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress