The page you're looking for doesn't exist.
But we've got plenty of content on that topic below.
-
Our Team
![]()
Nicole Dueffert
Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative®.
-
Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
-
E-cigarettes: Facts, stats and regulations
What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?
-
JUUL on YouTube
Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.
-
Young adults are underestimating the dangers of nicotine
Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot
-
JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
-
New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
-
Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes
Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19
-
Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show
F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”
-
Concerns about health and mental health increasingly drive young people to quit vaping
Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi
-
ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse
The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public
-
Q&A: How to train emerging activists to support a social movement
Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?
Displaying 48 of 241 Search Results
