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  1. Health organizations call on the walt disney company to terminate vice media partnership with PMI

    A coalition of health organizations is asking The Walt Disney Company to encourage its partner network Vice to end its relationship with Philip Morris Intern

  2. Research Article Research Article Research & Resources

    How the tobacco industry uses sponsored content in major media outlets to shift public perception

    The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer

  3. Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

    Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

  4. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

  5. Report Report Research & Resources

    Smoking in Films: 2022

    The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco

  6. News Article News Article Research & Resources

    Action needed: Tobacco in pop culture

    Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m

  7. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

  8. Research Article Research Article Research & Resources

    Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

    TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

  9. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  10. Report Report Research & Resources

    IQOS in the U.S.

    IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.

  11. News Article News Article Research & Resources

    4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction

    The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.