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truth® zombies invade Walgreens to protest sale of tobacco products
A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco
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Students rewarded scholarships for taking action on tobacco
Two young tobacco control activists received $5,000 Alma S. Adams scholarships for innovatively confronting tobacco use in their communities.
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truth and Kevin Lyons partner with Cotopaxi to inspire tobacco-free lives
truth will join Cotopaxi for 25 of their Questival adventure races.
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EX Program: how employers and health plans can save money and help people quit smoking
Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the
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Agreement on American Spirit cigarettes fails to protect public from misleading claims
An agreement permits American Spirit to use deceptive health-related claims that contribute to the misperception that their product is less dangerous.
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Happy holidays from Big Tobacco: Five of this year’s seasonal marketing pushes
This year’s holiday greetings from tobacco companies come with party tips, free gift tags, DIY decoration ideas and, of course, lots of coupons for tobacco.<
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Latest data: Tobacco companies quadruple in-store ad spending
The latest report on Big Tobacco’s marketing reveals where the industry is intensifying its focus: ads in point-of-sale locations like convenience stores, ga
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30 youth leaders tapped for 2015-16 Youth Activism Fellowships
Truth Initiative has selected 30 young leaders to participate in its 2015-16 Youth Activism Fellowship program.
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Youth activists call on decision-makers to declare vaping nicotine a mental health issue
Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and
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Why American Spirit cigarettes could be especially dangerous
New research shows that cigarette pack design elements and descriptors continue to influence smokers.
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Old tactics, new products: how big tobacco targets women in e-cigarette marketing
The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ
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Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees
Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to
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