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“E-cig” or “vape”? Why semantics matter
If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?
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Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships
Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use
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Cities and states target tobacco sales with new rules in 2016
States and cities across the country will make it harder to sell tobacco products to young people in 2016, increasing the legal minimum age to purchase cigar
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New U.S. Senate bill would raise tobacco legal age from 18 to 21
The best way to protect adolescents from tobacco related illness and death is to help them avoid smoking altogether. We applaud the introduction of S.
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Straight to vape
Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v
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Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco
The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.
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Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good
The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l
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Why tobacco is a racial justice issue
Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis
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Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020
This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.
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Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market
A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga
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Nearly 1 in 5 youth say they have seen JUUL used in school
Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.
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Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers
A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun
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