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How mobile marketing for e-cigarettes may be aimed at youth
E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.
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Depression, anxiety more commonly reported by young adult menthol tobacco users
Young adults who say they have used menthol tobacco products in the past 30 days are more likely to report symptoms of depression or anxiety, according to a
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Study explores characteristics of tobacco and e-cigarette online advertisements
A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.
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EX Program from Truth Initiative announces new AI-driven recommender engine for tobacco cessation
For the first time, an artificial intelligence (AI)-driven program is being deployed to help adults nationwide quit smoking, vaping, and using nicotine.
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Industry influencer: how tobacco content is infiltrating social media
Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.
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Millions of smokers go online for help to quit each year
More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.
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What helps smokers stick with an Internet quit smoking program?
Smokers who use an Internet quit smoking program are more likely to stick with it if they connect with other members in an online social network.
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Where are people still breathing the most secondhand smoke?
To find out who faces the most exposure and where, a Truth Initiative® researcher joined collaborators to measure secondhand smoke exposure
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How do young adults use tobacco, marijuana and alcohol together?
Popularity of alcohol use among young people, suggests that successful prevention efforts should focus on alcohol’s co-use with a variety of substances
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“E-cig” or “vape”? Why semantics matter
If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?
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How graphic warning labels could trigger thoughts of quitting
New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest
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Dramatic decrease in young adult cigarette use since 2005
Smoking among young adults aged 18 to 24 dropped by nearly one third (31.6 percent) from 2005 to 2014, according to data from the 2014 National Health Interv
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