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Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds
The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%
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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product
Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to
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How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health
Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap
Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.
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Graphic Cigarette Warnings Proposed by FDA Are Long Overdue, But Agency Must Meet March 2020 Deadline to Finalize Them
The graphic cigarette health warnings proposed by the FDA are a critical and long-overdue step forward in the nation’s battle against tobacco use.
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Altria/JUUL deal puts youth e-cigarette users at greater risk given Big Tobacco's track record
The deal comes just days after the U.S. surgeon general declared youth e-cigarette use a public health epidemic.
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Some video games glamorize smoking so much that cigarettes can help players win
At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.
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How tobacco companies are enlisting music artists like Cardi B to promote tobacco products
A review of the Swisher Sweets Artist Project examines how the cigar brand sponsors music events to promote its products and reach its target audience.
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Tobacco and cancer: What are the survival rates?
Nearly 30 percent of cancer deaths in the United States can be attributed to tobacco use, according to a new report.
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National Recovery Month: Substance abuse, mental health and tobacco
People with mental health and substance abuse disorders use tobacco at much higher rates than the rest of the population.
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