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  1. CDC/FDA show seven of ten youth using tobacco use flavored products

    The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014

  2. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

  3. News Article News Article Research & Resources

    As streaming soars, these binge-worthy shows frequently depict tobacco

    Watching shows in a compressed time may influence the amount and intensity of exposure.

  4. News Article News Article Research & Resources

    Young leaders engage in tobacco prevention as truth Ambassadors

    Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.

  5. News Article News Article Research & Resources

    2021 class of truth Ambassadors launch community projects

    Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o

  6. News Article News Article Research & Resources
  7. News Article News Article Research & Resources

    5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic

    Using the company’s own testimony and documents, the hearings provided startling evidence of JUUL’s use of Big Tobacco’s tactics to target young people.

  8. News Article News Article Research & Resources

    JUUL keeps saying its popularity with young people is an accident

    JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

  9. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

  10. News Article News Article Research & Resources

    What can streaming services do about exposing youth to on-screen smoking?

    Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

  11. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  12. News Article News Article Research & Resources

    How companies control where you see tobacco products and what policy can do about it

    To combat the impact of tobacco marketing in stores, policies can regulate where stores can place tobacco products and ads.