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Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners
Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw
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The harmful impact of further delays in the FDA’s e-cigarette review
Any extension should be brief, and tobacco companies cannot be allowed to use this public health emergency to continue avoiding their legal obligation.
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Take Action
Enlist in our movement, explore our youth activism programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.
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As Teen Smoking Rate Hits Historic Low, Youth Tobacco Use Hits Record High Derailing Years of Progress and Putting a New Generation at Risk
The youth smoking rate has fallen to just 3.7%, but e-cigarettes have put millions of teens on a path to nicotine addiction with a largely unregulated produc
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How would smokers respond to cigarettes with less nicotine?
62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.
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Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action
Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.
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Young adult smoking rate drops to 10%
In 2017, just 10.4 percent of young Americans aged 18-24 smoked cigarettes, a 21 percent decline since 2016.
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More than 760,000 children protected by nationwide smoke-free housing policy
A nationwide smoke-free policy went into effect at all federal public housing units, a move that protects millions of residents and staff from the dangers of
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Former navy secretary Ray Mabus on the culture of smoking in the military
Former Secretary of the U.S.
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Federal court orders FDA to quickly implement graphic cigarette warnings as mandated by law
A federal court has ordered the FDA to quickly issue a final rule requiring graphic health warnings on cigarette packs and advertising, as mandated by the To
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4 marketing tactics e-cigarette companies use to target youth
From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.
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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people
A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am
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