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Thrive: A Youth Mental-Health Summit

Could 2019 be the year when pharmacies finally stop selling tobacco products?

Thousands of pharmacies continue to sell tobacco, including most Walgreens stores, the country’s second largest pharmacy chain.

What can streaming services do about exposing youth to on-screen smoking?

Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

Expanding our mission with an opioid education and prevention campaign

Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa

A national Healthy Homes Month reminder: Secondhand smoke kills

June marks National Healthy Homes Month, a good opportunity to focus on the dangers of secondhand smoke on children, nonsmoking adults and pets.

truth campaign grabs 4 Effies, 2 Big Apple Awards

The truth campaign picked up 4 Effie Awards and 2 Big Apple awards for its campaign encouraging youth to reject tobacco use

How to support someone who wants to break up with their vape

Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

Mapping a COVID-19 vulnerability: Areas of South and Midwest have fewer hospital beds and higher smoking rates

Alarmingly, areas of the country with high rates of smoking are also among those with lower hospital capacity.

Megan Jacobs

As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

Featured partnerships

We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

10 popular shows with the most smoking

Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being