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  1. News Article News Article Research & Resources

    Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction

    Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.

  2. News Article News Article Research & Resources

    Going back to school may lead to more vaping – here’s what educators and communities can do about it

    As students return to campuses nationwide, schools and communities can help prevent vaping from making a big return alongside them.

  3. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

  4. 2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation

    The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders

  5. News Article News Article Research & Resources

    10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program

    Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc

  6. News Article News Article Research & Resources

    How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

    A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee

  7. New Report Shows Youth E-Cigarette Use Remains at Epidemic Levels and Harm Perceptions of Vaping Significantly Rise Among Teens

    Monitoring the Future shows that nicotine vaping among youth remained high in 2020 with 22% of 10th and 12th graders using e-cigarettes in the last 30 days.<

  8. News Article News Article Research & Resources

    What does a tobacco “endgame” mean?

    Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum

  9. News Article News Article Research & Resources

    Tips for quitting tobacco during times of stress

    Stress and anxiety related to the COVID-19 pandemic can present challenges for any tobacco user who is trying to quit, but these challenges are manageable wi

  10. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

  11. News Article News Article Research & Resources

    What are Puff Bars?

    Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors

  12. News Article News Article Research & Resources

    How colleges can help their students quit vaping

    As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.