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Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern
The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school
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How colleges can help their students quit vaping
As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.
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Don’t buy Newport's spin: "Pleasure Lounges" are deadly
Workers for Newport, the nation’s No. 2 cigarette brand, spent the summer handing out coupons for cigarettes at a price of $1-a-pack.
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Stress cited as top barrier to quitting for young adult smokers
More than half of young adult cigarette smokers say that losing the ability to handle stress and withdrawal or cravings are barriers to quitting smoking, acc
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How Big Tobacco is trying to makeover its image and protect its bottom line at the expense of public health
As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive publicity effort to convince people it has turned over a new
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Why is smoking still being glamorized in media and pop culture?
Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.
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Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show
F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”
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2016 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards
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2015 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards
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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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Study highlights importance of strong local flavored tobacco policies, as federal regulation falls short
A new Truth Initiative study analyzing the strength and reach of local policies found that less than 1% of the population is protected by a strong local poli
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DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis
The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.
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