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One trend that’s changing Pride festivals for the better
More pride festivals across the country are showing how the tobacco industry is not their ally.
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Answers to five common questions about smoking and heart health
During American Heart Month, we are highlighting five important facts about heart health from BecomeAnEX, Truth Initiative’s digital quit smoking program.
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Tobacco is a social justice issue: Racial and ethnic minorities
Tobacco use disproportionately affects minority groups, who have a long history of being targeted by the tobacco industry.
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Six “Teen”-rated video games that glamorize smoking
These are just a few of the many instances of smoking in sought-after video games rated “Teen,” meaning they are supposed to be suitable for anyone under the
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Final deeming regulation at a glance
The U.S. Food and Drug Administration (FDA) “deeming” regulation was released May 6, 2016 and published May 10, 2016.
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33 HBCUs going tobacco-free
Truth Initiative convened the 33 Historically Black Colleges and Universities (HBCUs) who are the first to participate in its Tobacco-Free HBCU Campus Initia
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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees
Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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Music videos popular with young people frequently feature tobacco imagery
Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.
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4 ways the tobacco industry is attempting to rebrand itself
Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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Young activists gather virtually for Moment of Truth
Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and
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