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A blueprint for tobacco control in indigenous communities
While American Indian and Alaska Native communities have a history of traditional tobacco practices, they’ve also been hit hard by the commercial tobacco ind
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Inaction in the face of opportunities to ban menthol cigarettes
Recent efforts to push for a federal menthol cigarette ban have brought together truth® and DoSomething.org to enlist youth to urge the FDA to enact such a b
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Behind the marketing strategy that costs the tobacco industry $900k an hour
The tobacco industry spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014.
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Q&A: The importance of addressing tobacco use among Hispanic/Latino communities
Truth Initiative gains insight on tobacco use in the community and why it’s important to address it.
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Which social media sites do young adults use?
The rapidly changing social media landscape highlights the need for public health messages to adapt to new sites and new ways of delivering content via socia
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Leading Health Groups Urge FDA to Promptly Deny Marketing Applications for All Flavored E-Cigarettes, including Menthol
Organizations are urging the FDA to expedite decisions on remaining marketing applications for e-cigarettes and promptly deny applications for all flavored
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This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction
This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.
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A growing problem: Examining a decade of menthol smoking rates
In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes
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FDA enforcement likely resulting in minimal impact on e-cigarette accessibility
New study finds that nearly all warning letters sent during the timeframe targeted small, online retailers, likely resulting in minimal impact on e-cigarette
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Fast Company recognitions underline why youth tobacco prevention is more important than ever
Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.
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Drop in smoking rate proves public education and smart public policy works
The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.
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Our Team
![Tony OToole Headshot]()
Anthony Thomas O'Toole
Anthony O’Toole is the executive vice president and chief financial and investment officer at Truth Initiative.
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