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truth campaign proven to drive down smoking rates across different demographic groups
A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.
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New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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Nearly half of young vapers resolve to quit e-cigarettes in 2020
Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.
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Black leaders and public health groups call for ending menthol cigarette sales
Many prominent Black civil rights leaders, faith leaders, public officials, and public health experts are calling for the White House to stop delaying and en
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Investigation reveals tobacco companies are secretly using social media to promote smoking
An investigation finds that tobacco companies are recruiting young people with large social media followings to be influencers for their cigarette brands.
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truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time
truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker
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When Santa sold cigarettes
Tobacco ads from the early and mid 20th century feature Santa carrying a sack full of cigarettes, stuffing stockings with tobacco and decorating a tree with
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Philip Morris announcement to spend nearly $1 billion to end smoking sounds like fake news
The tobacco industry creating a foundation to end smoking is an affront to public health advocates who have been working tirelessly to end the tobacco use ep
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Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does
Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.
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Our Team
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Christine Kunigonis
Christine Kunigonis is a certified public accountant who specializes in nonprofit organizations.
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Truth Initiative and CVS launch program to help HBCUs and community colleges go tobacco-free
Truth Initiative and the CVS Health Foundation are joining together to support HBCUs and community colleges implement smoke- or tobacco-free campus policies.
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