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  1. Natural tobacco agreement fails to protect the public from misleading claims and imagery

    Truth Initiative and the Campaign for Tobacco-Free Kids today criticized as wholly inadequate an agreement reached between the Food and Drug Administration (

  2. Youth activists gather in DC to demand action on flavored tobacco products and declare “Nicotine Addiction Shouldn’t Taste Like Candy”

    Youth activists from across the country will come together in the nation’s capital to raise their voices for a future free of flavored tobacco products.

  3. Research Article Research Article Research & Resources

    New study: Training educators on school e-cigarette policies critical for youth vaping prevention

    Newly published research highlights the importance of instituting school e-cigarette policies and trainings to help curb the crisis.

  4. News Article News Article Research & Resources

    What is synthetic nicotine and what does it mean for the youth vaping epidemic?

    Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.

  5. News Article News Article Research & Resources

    3 elements of successful youth advocacy work

    Developing young leaders is a critical part of sustainable social change. Here’s a breakdown of key objectives for success.

  6. News Article News Article Research & Resources

    One more reason Walgreens should stop selling tobacco

    Walgreens has emerged as the worst offender among several pharmacy chains that were caught selling tobacco products to minors.

  7. News Article News Article Research & Resources

    Colleges unveil campus art to promote smoke- and tobacco-free policies

    Participants in the truth x arts college mural contest created campus artwork to celebrate their school going smoke- or tobacco-free.

  8. News Article News Article Research & Resources

    How African-American leaders are taking on menthol

    African-American organizations, public health groups and other tobacco control advocates are stepping up efforts to restrict the sale of menthol cigarettes.<

  9. News Article News Article Research & Resources

    After-school smoke? The problem with tobacco retailers near schools

    More than three-quarters of public schools are within a 10-minute walk of at least one outlet selling tobacco.

  10. Two Gold CLIOs for Truth Initiative’s public education campaign: truth®

    Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde

  11. truth launches fake vape company “depression stick!” to make a point

    Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi

  12. Report Report Research & Resources

    Pharmacists and customers agree: Tobacco does not belong in pharmacies

    Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco — a product that kills 1,300 people every day.