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  1. News Article News Article Research & Resources

    4 revelations from a Reuters investigation into Philip Morris

    A Reuters investigative series into the secret strategies of PMI uncovers the company’s methodical, long-term plan to undermine public health science and glo

  2. Health groups file suit to expedite FDA review of e-cigarettes, cigars

    The lawsuit asserts that a delay in product reviews violates the law and has kept kid-friendly tobacco products on the market for years.

  3. News Article News Article Research & Resources

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

  4. News Article News Article Research & Resources

    One big way to improve the wellbeing of military veterans and caregivers

    Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo

  5. News Article News Article Research & Resources

    5 strategies for passing local laws against flavored tobacco

    A new Truth Initiative® report summarizes interviews with public health officials to uncover what it takes to takes to pass policies restricting flavored tob

  6. News Article News Article Research & Resources

    Q&A: How to train emerging activists to support a social movement

    Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

  7. News Article News Article Research & Resources

    From social taboo to target market: How tobacco use became a women’s issue

    Something interesting happened after the U.S. Surgeon General issued a report confirming the link between smoking and cancer in 1964.

  8. EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

    New partnership to provide employers with easier access to people-powered public health resources.

  9. 2019 Annual Report

    We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an

  10. New study raises concerns that youth vaping nicotine may reverse declines in other drug use

    New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d

  11. News Article News Article Research & Resources

    How to help your child quit vaping

    If you’re a parent trying to help a child quit using JUUL or other e-cigarette, here are some tips for how to start from the experts behind the evidence-base

  12. Quit Vaping Study

    Check to see if you’re eligible to participate in a clinical trial evaluating a new quit vaping program developed by Truth Initiative.