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truth® exposes unexpected ways tobacco affects young people
Did you know that smoking may dull your taste buds, harm the environment, and even impact your sex life?
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Young people take back the shelves and demand that pharmacies stop selling tobacco products
Pharmacies are a trusted source of health information and services.
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Research funded to study the appeal of menthol and smoking by people with HIV
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR
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Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?
New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi
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Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign
In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.
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First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit
Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.
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Featured partnerships
We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.
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Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities
Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.
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Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health
The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv
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Q&A: LGBT pride in ending nicotine and tobacco use
Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.
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How tobacco products harm the environment from their manufacture to consumption
The process of growing tobacco, manufacturing tobacco products and delivering them to retailers causes severe and irreversible damage to the environment.
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3 tips for boosting success with an online quit-smoking program
As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res
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