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Tobacco is a social justice issue: Mental health

Tobacco use disproportionately affects many marginalized populations—the same groups who have a long history of being exploited by the tobacco industry.

Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis

Tobacco is a Social Justice Issue

Why you should quit smoking before having surgery

In recent years, research has shown that compared to nonsmokers, smokers have a higher chance of surgery-related complications like heart attack, stroke, sho

Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

Increasing funding for state tobacco prevention key to reducing high school vaping

Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users

Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people

A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

Lisa A. Watkins

Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

Few adults start using JUUL to quit smoking, new study finds

Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

How to quit JUUL

If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

Vaping curriculum by truth increases student knowledge about e-cigarettes

An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t

What are “heat-not-burn” cigarettes?

A different type of tobacco product may land on American shelves soon if the FDA approves IQOS, a “heat-not-burn” tobacco product from Philip Morris.