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Tobacco’s economic impact estimates are based on dated studies
Current estimates on the economic impact of tobacco control interventions are out-of-date and do not reflect the latest data on the health effects of smoking
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The economics of tobacco: How does where people live and work impact smoking?
While overall smoking rates have declined across the country, the pace of progress can be drastically slower, or nonexistent, depending on where people live
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3 important things to know about quitting nicotine during times of stress
Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.
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Sex sells: A look at the tobacco industry’s use of sexual themes to sell products
As the tobacco industry has evolved, companies continue to use sex to appeal to consumers and associate tobacco products with masculinity and virility.
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Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk
A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low
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As Oscar season kicks off, tobacco imagery still pervades movies
As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.
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Digital Quitting Program
Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped millions of people stop using commercial tobacco through proven-effective programs. If you or a loved one is ready to quit smoking or vaping, using oral nicotine pouches or any tobacco product, or you’re looking for ways to help support your community in quitting, you’ve come to the right place.
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Our Team
![Nancy Brown Headshot 2021]()
Nancy Brown
Nancy Brown is chief executive officer of the American Heart Association, a 97-year-old voluntary health organization guided by an unwavering mission: to be
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Agreement on American Spirit cigarettes fails to protect public from misleading claims
An agreement permits American Spirit to use deceptive health-related claims that contribute to the misperception that their product is less dangerous.
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Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers
A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun
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Fewer than half of young people aware of connection between vaping and COVID-19 risk
The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.
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truth® campaign prevents more than 300,000 young people from smoking in one year
An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.
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