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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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Disposable e-cigarette’s vague new flavor names attempt to evade regulation
Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say
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Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President
Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative.
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Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction
Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.
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E-cigarettes are creating a new source of environmental pollution
As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to
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Where are people still breathing the most secondhand smoke?
To find out who faces the most exposure and where, a Truth Initiative® researcher joined collaborators to measure secondhand smoke exposure
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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees
Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco
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What is synthetic nicotine and what does it mean for the youth vaping epidemic?
Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.
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Our Team
![Jessica Miller Rath Headshot]()
Jessica Miller Rath
As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.
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Most teachers and administrators can’t identify JUUL, making it hard to combat use in school
Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con
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Comprehensive review provides further proof that FDA should ban menthol cigarettes
A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.
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Which social media sites do young adults use?
The rapidly changing social media landscape highlights the need for public health messages to adapt to new sites and new ways of delivering content via socia
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