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What carrying a pack of cigarettes says about young smokers
Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv
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Where we stand: Tobacco and the cancer moonshot
Truth Initiative is urging the National Cancer Moonshot Task Force to take immediate action to emphasize tobacco control in the initiative.
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New study: Access to a range of treatment options helps smokers quit
The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.
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Using e-cigarettes increases likelihood of using cigarettes among youth, study finds
A new study finds that e-cigarettes are acting as entry nicotine products that may lead to the use of more harmful and toxic nicotine products.
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Q&A: Why quitting smoking should be included in substance use and mental health treatment
A Truth Initiative research investigator explains why helping patients quit smoking should be part of mental health and substance abuse recovery.
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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic
35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu
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Philip Morris announcement to spend nearly $1 billion to end smoking sounds like fake news
The tobacco industry creating a foundation to end smoking is an affront to public health advocates who have been working tirelessly to end the tobacco use ep
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Two new grants explore tobacco and marijuana use and the appeal of flavored tobacco
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received grants tobacco use behavior among young adults.
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The new tobacco commercials: 92% of young people’s favorite shows contain smoking
A pervasive rise of smoking in shows combined with the popularity of streaming content points to an emerging threat to a new generation of young Americans.
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Measuring disparities in tobacco advertising exposure
How can we better measure people’s exposure to tobacco advertising? And what effect does that exposure have?
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2017 Annual Report
Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba
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