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  1. Health groups file suit to expedite FDA review of e-cigarettes, cigars

    The lawsuit asserts that a delay in product reviews violates the law and has kept kid-friendly tobacco products on the market for years.

  2. FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America

    Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<

  3. Ending youth e-cigarette epidemic at risk if FDA doesn’t act fast to remove flavors and fully regulate products as industry quickly innovates

    The latest NYTS data are consistent with other research which showed that youth e-cigarette use was significantly impacted during the height of the pandemic.

  4. News Article News Article Research & Resources

    What federal health agency cuts mean for tobacco control

    Truth Initiative has created a resource which will track changes in the federal agency landscape and the expected impact on tobacco control measures.

  5. Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

  6. Raising the Legal Age to Purchase Tobacco is an Important Added Tool in the Fight, But is Insufficient to End the Youth E-cigarette Epidemic

    Creating a federal Tobacco 21 policy is a step in the right direction to reduce youth tobacco initiation, but it alone cannot be viewed as sufficient to solv

  7. Philip Morris announcement to spend nearly $1 billion to end smoking sounds like fake news

    The tobacco industry creating a foundation to end smoking is an affront to public health advocates who have been working tirelessly to end the tobacco use ep

  8. News Article News Article Research & Resources

    Teaming up to give pets a voice in the fight to end tobacco use

    truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.

  9. News Article News Article Research & Resources

    truth truck rolls out for 18th summer of inspiring youth to end tobacco use

    Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth

  10. News Article News Article Research & Resources

    'Black Lives / Black Lungs' documentary shows how menthol tobacco ended up in black communities

    “Black lives / Black Lungs” explores the history, marketing tactics and impact of the tobacco industry targeting African-Americans with menthol tobacco produ

  11. News Article News Article Research & Resources

    New ad lets the dogs out in push to end tobacco use

    A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered

  12. 11 Leading Organizations Urge U.S. Supreme Court to Uphold FDA’s Marketing Denial Orders for Flavored E-Cigarettes

    Eleven leading medical, public health and community organizations have filed an amicus brief with the U.S.