Our Work

Truth Initiative is dedicated to achieving a culture where all youth and young adults reject tobacco. We speak, seek and spread the truth about tobacco through education, tobacco control research and policy studies, and community activism and engagement. We’ve helped bring teen cigarette use down from 23 percent in 2000 to 7 percent in 2015. We’re proud of that success, but our work won’t stop until we achieve a culture where all youth and young adults reject tobacco.