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  1. News Article News Article Research & Resources

    New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

    According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.

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    Partnerships

    ​​Our truth brand saves millions of lives by commanding the attention and respect of young people. Together, we can expand our influence and impact to make commercial tobacco and nicotine addiction a thing of the past and contribute to ending the opioid crisis.

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    Youth smoking and vaping prevention

    We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to achieve a future where commercial tobacco use and nicotine addiction is a thing of the past.

  4. Curriculum Curriculum Curriculum

    Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative and Kaiser Perman

  5. The truth about opioids campaign wins Emmy award

    The youth and young adult opioid misuse prevention and education campaign, The Truth About Opioids, won an Emmy in the Outstanding Special Class – Short Form

  6. Surgeon General's report confirms youth should not use e-cigarettes

    The Surgeon General’s report on e-cigarettes released today confirms the indisputable fact that youth should not be using nicotine or tobacco in any form.

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    Our Impact

    Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.

  8. News Article News Article Research & Resources

    Youth call on Walgreens to stop selling tobacco at rally outside shareholders meeting

    More than 50 people from across the country rallied outside of the Walgreens shareholders meeting to push the pharmacy chain to stop selling tobacco products

  9. truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

    truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

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    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about smoking, vaping, nicotine and the commercial tobacco industry, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use, and joins forces with collaborators committed to making tobacco use and nicotine addiction a thing of the past. In short: we seek, speak, and spread the truth about tobacco smoking, vaping and nicotine.

  11. News Article News Article Research & Resources

    How an email from a grieving father inspired a Fortune 500 company to fight opioids

    As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O

  12. News Article News Article Research & Resources

    3 takeaways from the National Cancer Institute report on tobacco-related health disparities

    A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.